Peter White has run his own public affairs consultancy since 1994. Over these years, he has designed communications strategies for organisations, recruited and trained in-house communications staff and been to hand to generate tactical responses. Through the most direct means, he gets to the point.
From 1984 to 1993, he was the press secretary to a major Irish political party, Fine Gael, through times of government and opposition. Prior to that, he was the press secretary to Ireland’s employer organisation FUE (later merged to form Ibec). He has provided public affairs training courses to the Irish Management Institute and Trinity College Dublin. He continues to provide tailored programmes for senior managers.
He studied philosophy at Trinity College Dublin from 1973-1978 with a year off the books while he was the President of the Students’ Union. In 2014, he was awarded a PhD by University College Dublin – where, from 2016 to 2022, he combined his business with teaching elements of the module Existentialism and Humanism.