The Approach

Direct Service

As a client, you should have the best of both worlds. That is, the benefit of

  • Immediate access to decades of strategic and tactical experience;
  • Your own in-house media and information service.
You communicate competence by being competent: being able to speak directly is a good start. 


External support

External advice should be invisible

  • given with the benefit of distance;
  • bringing wide experience;
  • with thorough knowledge of how print, broadcast and social media work;
  • knowing how governments, administrations, political processes operate;
  • with imaginative, forward-looking understanding of the dynamics of public opinion;

… so that you are heard as you will want to be heard.

In-house service

An in-house press and information officer is always more credible than a hired outsider. Through initial training – and then being always to hand – Peter White equips a member of the client’s staff to:

  • identify audiences, formulate messages and communicate through appropriate means;
  • drive traditional and social media – not be driven by them;
  • manage events;
  • understand the mechanics of press relations;
  • deal with governments and their agencies.